Generating platinum sales these days (one million units) has become increasingly difficult but is still achievable. Generally it takes a combination of factors, including radio airplay, internet exposure, live performance, critical press, a great video, and inclusion in a film, tv show, or advertising campaign.
The following are a few current releases that I project will achieve Platinum status and, therefore, should be listened to for their content:
Justin Timberlake "FutureSex/Love Sounds"
Beyonce' "B'Day"
Hinder "Extreme Behavior"
Christina Aguilera "Back To Basics"
Fray "How To Save A Life"
Gnarls Barkley "St. Elsewhere"
Rihanna "Girl Like Me"
Nelly Furtado "Loose"
KT Tunstall "Eye To The Telescope"
Yung Joc "New Joc City"
Although it is more difficult to read the fine print on CD jackets, there are a wealth of credits worth noting: A&R, guest vocalists, legal, management, mastering, musicians, photography, producers, publishers, record label, songwriters, web sites, and more.
Don't copy the same formula as your competition, but use the knowledge you gain from studying them. Set out on your own unique path to Platinum.
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