If you are an Adult Contemporary artist, it is prudent to have a holiday song if you plan on getting airplay between Thanksgiving and Christmas. Every year hundreds of stations switch to "The Best Mix of Holiday Hits," many programming them 24/7. The stated reasoning is that holiday music is a sales success and often spikes the ratings for these stations.
Fortunately for the Jerry Lembo Entertainment Group, we actively promote and market several artists with songs celebrating the season. Most of our projects are original tunes. Here is a partial list (artist, song, and example of station frequently playing):
Donny Osmond Christmas Time" KUDL/Kansas City
Melissa Etheridge "Christmas in America" WLTW/New York
Ben Green "Holiday" WTSS/Buffalo
Tim Hockenberry "Christmas By The Bay" KOIT/San Francisco
David Corey It Looks Like Christmas" KRWM/Seattle
Trans-Siberian Orchestra "Christmas Eve/Sarajevo 12/24 WASH/Washington, DC
The upside of writing an original holiday tune (and this also applies to Valentine's Day, Mother's Day, Father's Day, etc.) is that these songs get recycled annually and continue to deliver both mechanical and performance royalties. And if you're lucky enough to write a classic, they never go out of style!
Last year's Top 10 Most Played Christmas Songs (Source: Mediabase 24/7):
1) Brenda Lee "Rockin' Around The Christmas Tree" (1958)
2) Burl Ives "Have A Holly Jolly Christmas" (1963)
3) Bobby Helms "Jingle Bell Rock" (1957)
4) Nat King Cole "The Christmas Song" (1946)
5) Bing Crosby "White Christmas" (1942)
6) Andy Williams "Most Wonderful Time Of The Year" (1963)
7) Carpenters "Merry Christmas Darling" (1970)
8) Jose' Feliciano "Feliz Navidad" (1970)
9) Johnny Mathis "It's Beginning To Look A Lot Like Christmas" (1986)
10) John Lennon "Happy Xmas/War Is Over" (1970)
Writing a holiday song virtually guarantees that cash will replace coal in your stocking.
Happy Holiday$$$!
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